Brand Identity Pack

Suffolk · East Anglia · Essex

Plastering · Dry Lining · Insulation · Rendering
Concept 1 "Classic" — All-White Logo Version · June 2026

01

Logo System

One master artwork, four approved uses. Every logo in this pack is drawn from the same source.

Primary lockup
Stacked — square formats
Icon — avatars / embroidery / favicon
Rules: clear space = height of the W on all sides. Minimum width: lockup 140px / 35mm, icon 24px / 10mm. ONE version only — the primary lockup, always on white. Over photography, dark surfaces or coloured materials the logo sits on a white panel or badge; it is never recoloured or knocked out.
02

Colour Palette

If a colour isn't on this page, it isn't Wall2Wall.

Brand Navy#123C63
Backgrounds, GROUP
Brand Blue#1B6FB5
Links, rules
Sky Blue#2F9BDC
The "2", accents
Charcoal#383E45
Wordmark, headings
Black#121417
Workwear / garments
Slate#5B6670
Body copy
Mist#F4F8FB
Light backgrounds
BRAND GRADIENT · 135° · NAVY → BLUE → SKY
Balance: 60% white/mist · 25% navy · 10% blue/sky · 5% charcoal. Print values supplied with master files.
03

Typography

Aptos throughout — the same typeface Wall2Wall uses in Microsoft 365 and email, so the brand, documents and correspondence all match. On web it falls back to Segoe UI / system fonts where Aptos isn't installed.

Aptos Black / BoldH1 / hero
Wall2Wall Group.
Aptos BoldH2–H3 / buttons
Plastering, Dry Lining, Insulation & Rendering
Aptos SemiBoldEyebrows · uppercase, tracked
DOMESTIC · HOUSE BUILDERS · COMMERCIAL
Aptos RegularBody · 15–17px / 1.6
Based in Stowmarket, Suffolk and covering East Anglia and Essex, Wall2Wall Group is a CHAS-accredited specialist plastering, dry lining, insulation and rendering contractor.
04

Email Signature

Preview above the line, copy-paste master below it. Only name, role and mobile change per person.

Kind regards,

Mark Battey
Managing Director · Wall2Wall Group
M 07830 344610 · T 01449 424980
mark@wall2wallplastering.co.uk · wall2wallplastering.co.uk
PLASTERING · DRY LINING · INSULATION · RENDERING CHAS ✓

On-brand preview — webfont version

Install: select everything inside the dashed box, copy, then paste into Outlook (File → Options → Mail → Signatures → New) or Gmail (Settings → See all settings → Signature). Edit only the name, role and mobile — e.g. Dan Ruegg · Commercial Manager · M 07873 526745 · dan@wall2wallplastering.co.uk. Everything else stays locked.
WALL2WALL
GROUP
Mark Battey
MANAGING DIRECTOR  |  WALL2WALL GROUP
PLASTERING  ·  DRY LINING  ·  INSULATION  ·  RENDERING CHAS ACCREDITED ✓
Unit F, Atex Business Park, Gun Cotton Way, Stowmarket, Suffolk, IP14 5XE. Wall2Wall Group is a trading name of Wall2Wall Plastering Ltd.

Copy-paste master — renders identically in Outlook, Gmail & Apple Mail

05

Business Cards

85 × 55mm · matt laminate · spot-UV monogram on reverse.

Mark Battey
Managing Director
07830 344610 · 01449 424980
mark@wall2wallplastering.co.uk
Dan Ruegg
Commercial Manager
07873 526745 · 01449 424980
dan@wall2wallplastering.co.uk
PLASTERING · DRY LINING · RENDERING
www.wall2wallplastering.co.uk

Mark & Dan cards · shared reverse — shown at scale

06

Letterhead & Paperwork

A4 master for letters, quotes and invoices — the signature curve in correct brand colours.

www.wall2wallplastering.co.uk  ·  info@wall2wallplastering.co.uk  ·  T 01449 424980
Unit F, Atex Business Park, Gun Cotton Way, Stowmarket, Suffolk, IP14 5XE  ·  a trading name of Wall2Wall Plastering Ltd

A4 letterhead — same master adapts to quotes & invoices

07

Social Media

Banner, avatar and post frame — replaces the green/navy templates currently on Instagram.

Plastering · Dry Lining · Insulation · Rendering
Suffolk · East Anglia · Essex  |  CHAS Accredited  |  01449 424980

Profile banner — 1584 × 396 (LinkedIn) / 820 × 312 (Facebook)

Avatar

PROJECT PHOTO
PROJECT COMPLETE
Silicone render, Stowupland
Get a quote →

Post frame — 1080 × 1080 · photo area top, white brand bar below

08

Van Livery

White base, Brand Navy skirt to the lower body, brand sweep across the rear quarter, lockup and service line centred on the load area.

Wall2Wall Group van livery — nearside

Nearside — mirrored on offside · icon + phone on the rear doors

09

Site Boards & Signage

Hoarding panel and scaffold banner — readable at 30 metres.

01449 424980
wall2wallplastering.co.uk
PLASTERING · DRY LINING · INSULATION · RENDERING | CHAS ACCREDITED

Hoarding / scaffold board — 2440 × 1220mm

10

Workwear

Black garments — embroidered icon on the chest, printed lockup with white wordmark across the back.

Polo / softshell — left chest
Embroidered icon · 70mm wide · direct on garment
T-shirt / hoodie — back print
Spec: all garments black, logo applied directly to the fabric — no badge or panel. Garment exception: the wordmark and GROUP stitch in white thread for legibility; the W mark stays in its primary colours (Navy 3743 tonal + Sky 3845). This white-text version exists for clothing only.
11

Consistency Rules

The short contract that keeps every platform identical.

Always

  • Use the supplied master logo files — never redraw or screenshot
  • Pick colours from Section 02 only
  • Aptos for headings and body — every platform (matches Microsoft 365 & email)
  • Keep the "2" in Sky Blue in every lockup
  • Show CHAS accreditation on quotes, signage and the website

Never

  • Stretch, rotate, recolour or add effects to the logo
  • Use the old green/navy palette — it is retired
  • Place the colour logo on photos without a white panel
  • Mix old and new branding on the same item
  • Set the wordmark in any other font